Head of Marketing

Job description

Reporting to: Board

Location: Kraków

Who we are

Admind is an award-winning branding & communication agency serving clients around the world. We are a community of multidisciplinary design experts entrusted with the responsibility of creating the brand identities of global enterprises. We strive for excellence and professionalism, we value creativity and innovation, we dream big and thrive on challenges.

Who we need

We are looking for talented, qualified and ambitious candidates for the position of Head of Marketing. 

Responsibilities include developing plans to help establish our brand, overseeing both inbound and outbound marketing activities, allocating resources to different projects and setting short-term and long-term departmental goals. If you’re a skilled marketing strategist, able to inspire your team members and achieve outstanding results, we’d like to meet you.

What you will do

  • Craft strategies for the marketing team, with a strong focus on inbound marketing activities supported by outbound strategies
  • Coordinate marketing efforts to boost brand awareness and increase traffic on Admind’s communication channels
  • Generate quality leads and boost conversion rates within the customer pipeline
  • Prepare and manage monthly, quarterly and annual budgets for all marketing activities
  • Set, monitor and report on team goals
  • Design branding and positioning strategies
  • Work with the Sales team to create pricing strategies to maximize profits and market share while balancing customer satisfaction
  • Ensure our brand message is strong and consistent across all channels and marketing efforts, both inbound and outbound
  • Organize Admind’s participation in conferences, trade shows, and other major events
  • Oversee social media marketing strategies, content marketing and SEO
  • Plan and support employer branding activities
  • Identify opportunities to reach new market segments and expand market share
  • Monitor competitor activities (acquisitions, pricing changes and new products and features)
  • Participate in the quarterly and annual planning of company objectives

Requirements

Who you are

  • You have experience in strategic marketing positions, preferably within our industry
  • You have BSc or MSc in Marketing or relevant field
  • You are experienced in running successful inbound marketing campaigns
  • You have solid knowledge of web analytics and Google Adwords
  • You have experience with CRM software
  • You are an efficient leader with the ability to set and prioritize goals
  • You have analytical mindset
  • You have worked in an international environment with corporate clients
  • You are fluent in English
  • You are proficient in work organization, time management and planning
  • You have experience in customer support
  • You have great market knowledge
  • You have outstanding communication skills
  • You learn quickly, have an agile mindset and are always ready for new challenges

What we offer

  • A challenging position in a fast-growing company where your opinion counts
  • Diverse, complex, multidisciplinary projects giving you the opportunity to show your creativity
  • Flexible working hours
  • Attractive salary aligned to your skills and experience
  • A chance to influence the creation of a new team and its strategy
  • Employment in a stable company with an established position on the market
  • A community-oriented team with a casual and flexible work environment
  • Development and integration budgets
  • Access to e-learning platforms, a company library and an opportunity to take part in multiple internal and external training and workshops
  • Business trips to our offices in Amsterdam, Zurich, Odessa and Bangkok